As an integral part of Digital Transformation, data analytics has become a “must-have” for MNOs today. However, MNOs find it quite challenging to get the most out of their huge amounts of data and use it to its fullest advantage. Here comes AI-powered Analytics as a crucial tool to help MNOs improve their operations, reduce churn, and drive new revenue streams.
When Data Analytics meets AI
AI analytics is a type of business intelligence that uses machine learning to discover patterns and relationships in data, automating much of the work that a data analyst would do. The aim is not to replace the analyst but to improve the speed, scalability, and granularity of data analysis. The use of machine learning algorithms in AI analytics enables constant monitoring and analysis of large amounts of data. Advances in AI and machine learning have necessitated the development of solutions like Omni-VAS, which automates and enhances the entire data analytics process and revolutionizes the speed and efficiency of knowledge generation from data.

Robusst’s Omni-VAS
Get ready to step into a smarter world! Our OMNI VAS is an AI-based platform that leverages big data analytics, machine learning, and deep learning. It aims at increasing Mobile Operators’ revenues and service uptake and draws optimized decisions about any addressed challenge or opportunity.
From 24/7 Smart Customer Support & Smart Sales to a Smart Analytical Dashboard, Churn Management, Credit Scoring Automation, and finally, Content Curation, we have it all!

24/7 Smart Customer Support
In today’s fast-paced digital transformation era, customer satisfaction and engagement have become critical pillars for business success. Advanced AI technologies—including intelligent chatbots, smart search engines, and sophisticated sentiment analysis tools—empower businesses to offer truly 24-hour smart customer support that not only elevates the customer experience but also streamlines every interaction. With Robusst’s Omni VAS platform, you gain access to these cutting-edge tools to deliver seamless, round-the-clock customer service. The AI-driven chatbot intelligently manages routine queries with a natural, human-like conversational style, while proactively upselling and cross-selling relevant products. It also enhances security by detecting fraudulent activities in real time. Alongside smart search capabilities and deep sentiment analysis, the platform instantly uncovers valuable insights from customer feedback, enabling continuous service improvement and stronger customer relationships.

Round-the-clock Smart Sales
To remain competitive in today’s telecom landscape, operators must adopt a holistic approach to evaluating individual subscribers based on their overall profitability. The key to achieving this lies in implementing an Intelligent Customer Value Management System (ICVMS), which empowers you to assess the true value of each customer and uncover new revenue growth opportunities. Leveraging ICVMS, you can deploy a 24-hour smart sales engine that delivers personalized, real-time offers tailored to each customer’s unique needs, preferences, and behaviours. Additionally, ICVMS drives significant improvements in campaign management for telecom companies by enabling trigger-based marketing, predictive analytics, personalized recommendations, and effective upselling and cross-selling strategies.

Smart Analytical Dashboard
The Smart Analytical Dashboard is a powerful tool that offers comprehensive assessment and debugging capabilities for machine learning models. Through this dashboard, users can evaluate model performance, explore data, and uncover valuable insights via multiple interactive charts. It also provides model interpretability and what-if analysis, enabling you to make informed, data-driven decisions that boost revenue growth and enhance customer satisfaction. Additionally, the Smart Analytical Dashboard utilizes intelligent algorithms to transform collected data into actionable information, delivering critical insights across subscribers, services, usage, multimedia content, revenue, coverage, spread, incremental performance, marketing, and more.

Churn Management
Churn management is critical for MNOs to retain high-value customers and maintain a strong financial position. Leveraging AI solutions allows you to accurately predict churn tendencies and identify potential churners, enabling proactive measures to retain these customers. By analysing the underlying causes of churn, you can tailor personalized offers that enhance customer satisfaction and loyalty. AI-driven churn management addresses challenges such as increasing churn rates, unpredictable customer lifetime value, declining ARPU, heightened competition, loyalty issues, and low customer satisfaction. In summary, implementing AI solutions for churn management is essential for MNOs aiming to retain their customer base and sustain a competitive advantage in the industry.

AI-Based Customer Profiling
Robusst’s AI-powered Lending platform is an innovative solution that aims to maximize revenue-generating actions within your networks. This lending solution offers credit scoring automation, which enables MNOs to accurately determine the right amount of credit to lend to subscribers in need. The platform is empowered by AI that leverages Big Data, allowing you to undertake sophisticated calculations and obtain accurate results with a minimum error margin. The AI-powered customer profiling solution analyzes data in real-time for more accurate scoring and profiling, reducing therefore the time and risks associated with traditional lending methods.

Content Curation
Prepare to leverage AI-powered technologies to efficiently curate relevant service content and personalize VAS services for your users. AI-based solutions can be used to create, produce, and consume audiovisual content, optimizing the entire content lifecycle. The Smart Content Curation Solution is a powerful tool that uses AI algorithms to analyse user preferences and interests and generate relevant content, such as news, sports, and weather updates, that are tailored to individual users. Therefore, personalizing your VAS services can improve user engagement and satisfaction, leading to increased revenue and customer loyalty.

Propel your business with Omni-VAS today!
In conclusion, the use of AI technologies in the mobile industry is increasingly popular as it provides numerous benefits to mobile network operators. AI-powered solutions offer 24/7 smart customer support, intelligent campaign management, around-the-clock smart churn management, and AI-based lending services with minimum error margins. Therefore, AI adoption is vital for MNOs to remain competitive in the evolving mobile industry.
Step into a smarter world and be part of it with Omni VAS!

For years, Robusst has been a trailblazer in the telecom industry, introducing innovative products and services that have raised the bar for excellence. With a strong legacy of pioneering solutions, Robusst continues to drive the telecom sector forward. Our latest breakthrough, Omni-VAS, exemplifies our dedication to delivering cutting-edge technology and superior services to our clients.

This Artificial Intelligence (AI)-powered solution is poised to revolutionize how Mobile Network Operators (MNOs) engage with their customers. Omni-VAS is an all-in-one platform that simplifies the management of MNO offerings by automating entire processes, enabling seamless service optimization. From subscription management to content delivery, Omni-VAS streamlines every stage, allowing MNOs to concentrate on their core business. Designed to reduce operational costs, boost revenue, and enhance the customer experience, this state-of-the-art product sets a new standard for telecom solutions.
A standout feature of Omni-VAS is its 24-hour smart sales capability. Leveraging AI algorithms, it analyzes customer behaviour to deliver personalized service recommendations tailored to individual preferences. This intelligent sales approach ensures customers receive offers that truly interest them, resulting in higher conversion rates and greater customer satisfaction.

The Competitive Edge: eCVM
As the telecom landscape rapidly evolves, competition among operators intensifies every day. In this dynamic environment, operators are not only striving to increase market share but are also focusing on maximizing the value of each individual customer. The key to success lies in adopting a holistic approach—evaluating each subscriber’s overall profitability both in the present and for the future.

Harnessing the power of intelligent Customer Value Management (eCVM), which integrates advanced Data Analytics and Artificial Intelligence, telecom companies have tremendous potential to optimize their campaign management efforts. By leveraging techniques such as Trigger-Based Marketing, Predictive Analytics, Personalized Recommendations, Upselling, and Cross-Selling, operators can precisely target the right customer, at the right moment, with the most relevant offer.
With solutions like Omni-VAS, telecom companies can revolutionize their customer engagement strategies and drive sustained profitability, securing long-term success in an increasingly competitive market.

Let’s Talk Your Language
Nathan Joe is a high-value customer of a Mobile Network Operator (MNO) that has implemented an Intelligent Customer Value Management System powered by Omni-VAS. With an average monthly spend of $20 and an average top-up of $10, Nathan is a key contributor to the MNO’s profitability.

Thanks to the intelligent 24-hour smart sales feature of Omni-VAS, Nathan is instantly recognized as a high-value customer based on a variety of data points, including his income, account history, and the types of products or services he uses. This enables the MNO to target Nathan effectively with personalized offers tailored to his usage patterns.
For example, when Nathan is about to make a purchase, he may receive an offer to buy an additional product (cross-sell) or upgrade to a higher-tier product (upsell). Additionally, on the 18th of each month, when AI-driven analytics predict that Nathan’s usage is about to peak, he is sent an offer to recharge with bonus credits—whether that’s extra voice minutes or data—based on the optimal offer identified by the data analytics models.

This targeted approach ensures that Nathan is only presented with services that genuinely interest him, which not only boosts revenue and profit margins but also enhances customer satisfaction.
Moreover, by leveraging the holistic evaluation capabilities of the intelligent Customer Value Management (eCVM) system, you can continuously optimize Nathan’s overall profitability both now and in the future. This empowers the MNO to identify and act on upselling and cross-selling opportunities, creating a win-win situation for both the business and Nathan Joe.

Staying Ahead of the Game
The 24-hour smart sales feature offers a suite of transformative use cases that redefine how Mobile Network Operators (MNOs) engage with their customers.

The first is the Next-Best Offer, which prioritizes offers based on a customer’s historical and recent usage, spending behavior, and recent interactions. This advanced personalization enables you to target customers with offers they are most likely to accept, thereby increasing conversion rates, driving growth, and boosting profit margins.
Building on this, the Automated Next-Best Offer Engine delivers a fully automated offer assignment process, enhancing control over the offering workflow across multiple sales channels. This ensures the right services reach the right customers at the right time, maximizing campaign effectiveness while elevating customer satisfaction.
Secondly, the Campaign Monitoring solution provides comprehensive reporting and analysis to measure the effectiveness of each campaign. By leveraging a wide range of sales and marketing key performance indicators (KPIs), you can closely track campaign success and use data-driven insights to continually optimize marketing efforts for maximum impact, profitability, and improved customer retention.

Additionally, the platform offers a Predictive Modelling solution tailored for Network Portability and Churn Management. This powerful tool helps identify customers likely to churn and enables timely, personalized interventions to encourage contract renewals. By proactively targeting at-risk customers with relevant offers, you can significantly enhance retention and reduce churn rates.

Finally, the 24-hour smart sales feature intelligently selects the Most Appropriate Communication Channel for each customer. Utilizing both internal and external data, it analyses which channels perform best for different customer segments. This ensures your outreach is highly effective, improving customer engagement, enhancing the overall experience, and ultimately increasing profitability.

Now let’s Move to Predictive Analytics
Omni-VAS, powered by Robusst, offers a robust suite of advanced analytics tools designed to empower Mobile Network Operators (MNOs) with data-driven insights that drive smarter decision-making and maintain a competitive edge.
The Predictive Analytics capability enables simulation of future scenarios and trend forecasting, equipping MNOs to make proactive, business-oriented decisions with confidence. Complementing this, predictive Data Mining provides a deep understanding of customer behaviour, revealing actionable insights to reduce churn and enhance customer loyalty.
The Churn Prediction model allows you to accurately identify customers at risk of leaving and implement timely retention strategies. Meanwhile, Real-time Personalization delivers tailored and optimized messaging across multiple communication channels, integrating intelligent smart scripts that enhance customer interactions. Together, these features significantly elevate the overall customer experience and boost retention rates.

Unlocking Customer Insights
When it comes to customer profiling and scoring, Omni-VAS by Robusst empowers MNOs with advanced Multicriteria and Micro-Segmentation capabilities. These tools enable operators to define highly targeted customer groups based on a wide range of parameters such as customer value, usage behavior, ARPU (Average Revenue Per User), data and voice consumption, revenue contribution, network experience, and even precise geo-location data.
Additionally, the built-in Scoring Model delivers deep insights into key business aspects like bad debt probability, credit risk assessment, and handset financing approval. This allows MNOs to fine-tune customer strategies and deliver personalized services that align with individual profiles.

With such granular customer intelligence, you can not only elevate customer satisfaction but also optimize product offerings, reduce risk, and maximize overall profitability.

It All Comes with a Smart Analytical Dashboard
The Smart Analytical Dashboard provides a comprehensive view of data to support informed and data-driven decision-making. It enables the evaluation of model performance, data exploration, model interpretability, and what-if analysis, with insight discovery facilitated through multiple charts. Intelligent algorithms analyze data to generate usable information. The dashboard is highly customizable, with support for customized dashboards and reports, multi-dashboards, and mobile interfaces. Conversion tracking provides real-time monitoring of campaigns and offer performance. Data visualization offers KPI tracking for CVM and customer base metrics. Campaign operation and performance reporting offer detailed insights into campaign progress, success, and revenue generation, while interactive reports enable the operations team to perform data discovery and analysis. In conclusion, the smart analytical dashboard empowers you to make informed data-driven decisions and optimize your campaigns through real-time tracking, customizable reports, and interactive data visualization.
Unleash Your Full Potential with Omni-VAS

Omni-VAS 24h Smart Sales powered with AI, provide a comprehensive solution for MNOs to boost revenue, growth, and profitability potential by addressing customer acquisition, retention, and value-increasing activities. This is done through targeted services, increased revenue, and improved customer loyalty. It allows you to differentiate yourself from rivals by creating personalized offers and campaigns, while encouraging subscribers to upgrade their subscriptions or purchase additional products, resulting in a more durable customer experience.

With the power of Omni-VAS, you can finally say goodbye to the guessing game and hello to data-driven decisions! Ultimately leading to happier customers, increased revenues, and a future that’s 1000% more profitable than the past!

With more than 2 billion monthly active users worldwide, WhatsApp stands as one of the leading communication platforms globally. Today, nearly everyone maintains at least one WhatsApp account, making it a ubiquitous tool for personal and professional interaction. WhatsApp’s robust end-to-end encryption guarantees that only the sender and recipient can access message content, ensuring the highest levels of privacy and security. This trusted environment enables businesses to leverage WhatsApp as a powerful strategic platform for real-time, personalized customer interactions. By integrating WhatsApp into their communication channels, companies can significantly enhance customer service and support, elevating customer engagement to unprecedented levels.

Benefit from new and advanced features in Whatsapp Business
WhatsApp Business, launched in 2018, was specifically designed to help companies elevate their customer support and service operations. Unlike a personal WhatsApp account, this platform offers tailored features such as managing customer inquiries, categorizing conversations, showcasing products, and delivering timely notifications. Building on this, the advanced WhatsApp Business API now empowers businesses to further enhance their customer service capabilities by streamlining interactions and support for those seeking more effective and efficient communication with their customers.
Unlike the standard WhatsApp Business app, the WhatsApp Business API offers extensive customization options and can be seamlessly integrated with existing business systems. With the API, businesses earn a verified green tick next to their business name, which significantly boosts customer trust through official verification. Moreover, multiple team members, staff, and agents can simultaneously access a single WhatsApp number, greatly increasing the productivity of customer service teams and accelerating response times to customer inquiries.

WhatsApp Business API integrated with Monty Communication Platform
The WhatsApp Business API is an ideal communication channel for companies aiming to engage with a large audience, thanks to its extensive advantages. Furthermore, integrating the WhatsApp Business API with the Robusst Communication Platform grants access to advanced tools designed to elevate the quality of your customer care and support services. Key features include:
1. Inbox Omnichannel
The WhatsApp Business API enables customer service and support agents to handle a high volume of messages from multiple communication channels—not limited to WhatsApp alone. With centralized access to all channels via a single dashboard, agents can work more efficiently and ensure every customer inquiry receives a prompt response. This is especially critical in urgent scenarios, where timely replies greatly enhance customer satisfaction.
2. No-Code Chatbot
By integrating chatbots through the Robusst Communication Platform, businesses can automate customer interactions on the WhatsApp Business API without requiring coding skills. Utilizing customizable, ready-made templates, companies can deliver instant responses to customers while maintaining the option for seamless human-bot collaboration. This automation improves customer experience and streamlines support processes.
3. Agent Allocation
High message volumes during promotions or events can overwhelm support teams, causing delays and bottlenecks. The Robusst Communication Platform’s Agent Allocation feature automatically routes incoming WhatsApp Business API messages to the next available agent. This balanced distribution prevents agent overload, boosts productivity, and reduces the risk of missed customer messages, enabling more efficient service.
4. Analytics
To maintain top-tier customer support, businesses need real-time insights into agent performance. The Robusst Communication Platform provides comprehensive analytics for WhatsApp Business API interactions, tracking metrics such as average first response time and resolved conversations. These data-driven insights help evaluate agent effectiveness and inform strategies for continuous improvement.
5. CSAT App
Customer satisfaction is a cornerstone of successful support. The CSAT application from the Robusst Communication Platform’s App Center, seamlessly integrated with WhatsApp Business API, allows businesses to conduct accurate customer satisfaction surveys. By collecting feedback and scoring customer responses, the app offers valuable insights into service strengths and areas needing improvement. Analyzing this data helps businesses tailor their customer support to better meet client needs and expectations.

Get ready to provide the best customer service & support
WhatsApp is a widely used messaging app that offers businesses a powerful platform to engage with their customers. Leveraging the WhatsApp Business API, companies can significantly enhance their customer care processes and deliver exceptional support. For businesses operating on a large scale, it serves as an efficient and practical tool to connect with customers effectively.
Integrating the WhatsApp Business API with the Robusst Communication Platform further elevates customer support and service by providing advanced features such as Omnichannel Inbox, No-Code Chatbot, Agent Allocation, Analytics, and CSAT. These capabilities enable businesses to manage customer messages seamlessly, add a personalized touch, boost agent efficiency and productivity, and foster greater customer loyalty and retention.

Robusst’s commitment to exceeding expectations is clearly reflected in its consistent delivery of innovative products and services that break free from traditional norms. By harnessing emerging technologies and aligning with industry best practices, Robusst has established itself as a reliable strategic partner for Mobile Network Operators (MNOs) aiming to expand their service portfolios and unlock new business opportunities.

With a customer-first philosophy and a relentless drive for innovation, Robusst continues to set new industry standards, reshaping the telecommunications landscape through smart, scalable, and forward-thinking solutions. A prime example of this vision is Omni-VAS, Robusst’s AI-powered, next-generation value-added services platform.
Gone are the days of rigid, legacy revenue streams—Omni-VAS introduces a dynamic new model that empowers operators to monetize services in innovative ways. Whether through interactive content hubs, AI-driven content curation, or hyper-personalized user experiences, operators now have the tools to diversify their offerings, engage audiences more deeply, and tap into new, previously underexplored markets.
With Omni-VAS, Robusst enables telecom operators to not only keep up with the evolving demands of the digital era—but to lead it.

Artificial Intelligence Paving the Way for The Future
Harnessing the power of Artificial Intelligence (AI), Robusst empowers MNOs to transform their content curation strategies. By automating the selection and delivery of personalized content like news, sports, and weather, AI saves time and ensures users receive relevant updates.
Beyond personalization, AI analyzes user behavior to predict trends, optimize offerings, and boost engagement. This enhances user satisfaction and opens new revenue streams.
AI also improves the entire content lifecycle—from creation to delivery—by generating quality content, automating production, and tailoring delivery to user preferences. Robusst enables operators to deliver smarter, faster, and more engaging content experiences.

Mobile Advertisement Expertise
With Omni-VAS’s content curation capabilities, mobile advertising becomes smarter and more effective. By using AI to personalize content like news, sports, and weather, Robusst helps MNOs deliver targeted ads that match user interests.
This blend of curated content and personalized ads boosts campaign performance, enhances user engagement, and increases revenue. Omni-VAS turns mobile advertising into a seamless, user-focused experience.
Multimedia Content Recommendation for Personalized Experiences
Unlocking the power of AI, Robusst enables MNOs to deliver personalized multimedia content recommendations. By analyzing user behavior and preferences, AI curates relevant content—from voice recordings to videos—creating a tailored and engaging experience.
This feature boosts user satisfaction, increases interaction, and drives higher engagement across services.
Multimedia Smart Search for Effortless Content Discovery
With AI-enabled multimedia smart search, Robusst empowers users to quickly find content by artist name, keyword, or category. Using natural language processing, AI delivers accurate, relevant results, streamlining content discovery and enhancing user convenience and satisfaction.

Optimizing Content-Based Services for Enhanced Engagement
AI plays a crucial role in optimizing content-based services. By analysing multimedia content like images, audio, and videos that users interact with, AI extracts insights such as sentiment, topics, and key moments. This data enables the delivery of tailored services, boosting engagement through relevant and interest-aligned content.
Elevating Gaming Experiences with Personalization
AI-powered optimization extends to gaming services, enabling MNOs to offer personalized gaming experiences. By leveraging AI algorithms, operators can recommend games that match each user’s preferences, increasing engagement and turning first-time users into loyal customers. This personalization boosts satisfaction, improves retention, and opens new revenue streams in the gaming sector.

Revolutionise Your Mobile Operator Business
Robusst’s Omni-VAS is not just a product; it’s a transformative force that empowers operators to succeed in a competitive market. With advanced AI capabilities and a customer-focused approach, it is shaping the future of the mobile operator industry, ensuring sustainable growth in the digital age. Powered by AI, Omni-VAS delivers a full suite of intelligent solutions—enabling personalized engagement and efficient service management—redefining operational excellence and customer satisfaction.

SMS continues to be a reliable and widely trusted channel for communication and verification; however, efficiently managing SMS traffic while maintaining high security standards can present considerable challenges. This is where B’Pal steps in—Monty Mobile’s all-in-one SMS management platform, designed to equip telecom carriers and service providers with powerful routing, monitoring, and control capabilities. With B’Pal, operators gain enhanced visibility over their messaging ecosystem, enabling them to optimize traffic flow, detect anomalies, and ensure compliance with industry standards, all while maximizing operational efficiency and safeguarding message integrity.

What is B’Pal All About?
Robusst’s B’Pal SMS Management Platform is a powerful and adaptable solution designed to streamline SMS traffic management for telecom carriers and service providers. It supports the complete spectrum of SMS transit and SMS retail services, ensuring that traffic from OTTs, enterprises, end-users, and advertisers is managed with the highest levels of security and operational efficiency. Equipped with advanced features such as intelligent routing, real-time traffic monitoring, fraud detection, and traffic analytics, B’Pal empowers operators to maintain full control over their messaging ecosystem. This comprehensive approach not only optimizes performance and revenue but also reinforces trust and transparency across all communication channels.

Advanced Routing Features
B’Pal offers a comprehensive suite of advanced routing features tailored to optimize SMS traffic management and ensure both efficiency and compliance:
• Dynamic Automated Routing: Adapts routes in real-time to guarantee message delivery across various destinations, ensuring seamless and uninterrupted communication flow.
• Content and Message Translation: Allows customization of messages based on regional language preferences and localization standards, enhancing message effectiveness and user engagement.
• Intelligent Rating System: Enables the creation of flexible rate calculation formulas at the route level, safeguarding against rate loss and boosting profitability through strategic pricing.
• DND Management: Filters and blocks unwanted SMS based on parameters such as destination number, message content, or sender ID, maintaining compliance with regulations and improving the user experience.
• Smart Wall Network Rules & Criteria: Offers robust, rule-based filtering and traffic management tools, empowering users to segment and control traffic based on criteria like message type, sender information, or specific keywords.
• HLR/MNP Service Integration: Integrates with Home Location Register (HLR) and Mobile Number Portability (MNP) databases to dynamically select the most optimal routing path, reducing delivery failures and maximizing efficiency.

Efficient Monitoring and Reporting
Monitoring SMS traffic is essential to ensure both the security and optimal performance of messaging operations. Robusst’s B’Pal SMS Management Platform delivers a powerful set of monitoring and reporting tools designed for precision, transparency, and actionable insights:
• Reporting Tools & CDR Generation: Generate detailed reports and Call Detail Records (CDRs) directly within the platform. These reports offer deep insights into message flow, usage patterns, and financial metrics for better decision-making.
• Full Audit: Every action within the system is logged and auditable, providing complete transparency and accountability across all user activities and system operations.
• Advanced Traffic Monitoring & Reporting: Access a comprehensive overview of SMS traffic, revenue generation, net profit margins, and more—all within a user-friendly, real-time monitoring interface.
• Smart Wall Reports: Utilize Smart Wall’s advanced reporting capabilities to analyze SMS traffic based on specific rules and filters. This feature allows users to generate customized reports, identify anomalies, and make data-driven adjustments to routing and traffic flow.
These robust tools empower telecom operators and service providers to maintain control, detect irregularities, optimize routes, and ultimately enhance the overall efficiency and integrity of their SMS operations.

Why Choose B’Pal?
Robusst’s B’Pal is more than just an SMS management platform—it’s a complete, enterprise-grade solution engineered for flexibility, precision, and security. By automating core operations, B’Pal streamlines SMS traffic management while safeguarding users and enterprise communication channels. Beyond its core functionality, B’Pal also offers specialized portals that enhance user control and expand business capabilities:
• SMS Portal: A powerful bulk SMS platform that enables users to seamlessly manage SMS campaigns, integrate APIs, and send alerts or notifications. It’s designed for both simplicity and scalability.
• SMS Reseller Plugin: A fully white-labeled solution that allows you to launch your own SMS business. It includes comprehensive tools for both resellers and their clients—supporting user creation, credit management, campaign handling, and analytics.
• Reporting Panel: A dedicated client dashboard equipped with interactive graphs, real-time traffic stats, message delivery insights, and downloadable detailed reports. This portal ensures full visibility into performance and system usage.
With Robusst’s B’Pal, telecom carriers and service providers gain an all-in-one solution to extend their market reach, engage customers effectively, and maintain the security and compliance of SMS communications.
Choose B’Pal to elevate your SMS business—achieve streamlined operations, intelligent routing, detailed oversight, and a reliable, high-quality messaging experience for your users.

In today’s interconnected world, enterprises and applications depend heavily on user verification to maintain security and foster customer trust. The key challenge is delivering a verification process that is both seamless and accessible across multiple platforms and channels. Our Verification Solution addresses this by offering a versatile system that empowers enterprises and apps to select their preferred verification platform, enabling them to meet the diverse preferences of their customers effectively.

The power of choice
MCP’s Verification Solution puts the power of choice directly into your hands, recognizing that enterprises have diverse preferences for user verification. Whether you prefer the simplicity of traditional SMS or the richer engagement offered by platforms like WhatsApp and Viber, this solution enables you to select the channel that best fits your unique needs and goals.

Boosting user confidence and engagement
The Verification Solution enhances user confidence by giving enterprises and apps the flexibility to select their preferred verification platform. When users encounter a verification method that matches their communication preferences, they are more likely to complete onboarding and remain active users, boosting retention and customer loyalty. Additionally, by supporting popular messaging apps like WhatsApp and Viber, the solution engages users on familiar platforms, fostering a more personalized and welcoming experience. This smooth verification encourages users to share their contact information, enabling better communication and helping you build lasting relationships with your customers.

Take a step forward
Monty Communication Platform’s Verification Solution marks a major advancement in user verification, allowing enterprises and apps to select the platform that best fits their needs. No matter which channel you choose, this solution ensures a seamless and secure verification process that builds trust and boosts user engagement. By adopting this innovative approach, you strengthen your security measures and gain a valuable competitive advantage in today’s rapidly evolving digital landscape.

As the messaging and communication landscape continues to evolve, the combined impact of price inflation and Artificially Inflated Traffic (AIT) poses a significant threat to the sustainability of A2P SMS. These challenges are prompting enterprises and mobile network operators to reconsider the viability of traditional SMS as a core communication channel. With rising costs and compromised traffic integrity, businesses are increasingly shifting towards more secure, flexible, and cost-efficient alternatives such as WhatsApp, Viber, in-app messaging, and RCS. In particular, in-app authentication is gaining popularity for its enhanced user experience and resistance to fraud. As these modern platforms gain traction, the risk of losing A2P SMS revenue becomes more imminent, signalling a potential decline in its dominance. To remain competitive and relevant, stakeholders in the messaging ecosystem must proactively adapt, diversify their communication strategies, and embrace the transformative potential of next-generation messaging solutions.

A2P SMS Price Inflation
In the Mobile Network Operator (MNO) landscape, A2P SMS has historically served as a reliable revenue stream, but the escalating inflation of A2P SMS pricing now poses a serious threat to the stability of the mobile messaging ecosystem. Many operators, in an effort to boost short-term profit margins, have increasingly leaned on A2P SMS as their principal income source, often at the expense of long-term sustainability. This overdependence has led to practices such as pressuring clients to commit to higher message volumes than required and inflating expectations beyond what market dynamics can realistically support. By prioritizing inflated revenue targets over balanced growth, some Telcos have even aligned with aggregators engaged in Artificially Inflated Traffic (AIT), inadvertently compromising trust in the A2P messaging industry. This shortsighted focus not only undermines customer confidence but also erodes the foundational scalability and integrity of the ecosystem, emphasizing the urgent need for MNOs to adopt more diversified and transparent revenue strategies that protect the long-term viability of the industry.

Numbers Don’t Lie
According to Mobilesquared’s updated report, Global A2P SMS: The Complete Overview 2017–2027, the A2P SMS industry is experiencing a dramatic shift, marked by a sharp rise in international messaging costs. Since mid-2021, the average price of international A2P SMS has nearly doubled—from $0.033 to $0.0646—prompting 90% of mobile operators to hike their rates. Among them, 36.4% have implemented increases of more than 100%, while 3.9% have surged prices by over 500%. As a result, some brands now face staggering costs of over $0.25 per SMS in certain markets, challenging the affordability and scalability of A2P messaging. This pricing trend is projected to contribute to a potential revenue loss of $14.36 billion for the industry by 2027. While the total anticipated spend between 2022 and 2027 stands at $224.47 billion, the actual projected market spend is only $210.11 billion, signalling a critical imbalance and raising concerns about the long-term viability of A2P SMS in its current form.

The Unavoidable Consequence
A major consequence of rising A2P SMS price inflation is the potential shift by businesses and Application Service Providers (ASPs) toward alternative authentication and communication methods. As costs escalate, these entities may seek more cost-effective channels, threatening the steady revenue stream MNOs have traditionally depended on. This migration not only risks financial loss but also undermines the fundamental role of A2P SMS in enabling secure transactions, two-factor authentication, and crucial interactions between businesses and consumers. Without addressing these price pressures and the risks they pose, the stability and reliability of this essential communication service could be compromised. Therefore, it is critical for MNOs to find a balanced approach that aligns profitability with customer satisfaction, revisiting revenue strategies to stay competitive, agile, and customer-focused in an evolving market landscape.

The Fight Against Artificially Inflated Traffic (AIT)
Furthermore, the increasing prevalence of Artificial Inflation of Traffic (AIT) poses a serious threat to the credibility and reliability of A2P SMS as a secure business messaging channel. AIT, which manipulates messaging volumes using automated bots, undermines not only financial stability but also the fundamental trust, security, and reputation that telcos and businesses depend on. Addressing and countering AIT is therefore critical to preserving the integrity and sustainability of the A2P SMS ecosystem.

Understanding AIT
Artificial Inflation of Traffic (AIT) is a fraudulent scheme where attackers use automated software to flood businesses with fake requests for one-time passwords, artificially inflating message volumes to generate revenue at the businesses’ expense. Distinguishing these fraudulent requests from legitimate ones is a significant challenge for businesses. This deception erodes trust in the digital ecosystem, damaging the reputations of both telcos and businesses. Moreover, AIT raises serious doubts about the reliability of A2P SMS for two-factor authentication, threatening its role as a trusted and secure channel for business messaging.

Main Messaging Use Cases for AIT
AIT mainly targets time-sensitive, user-generated messages such as one-time passwords (OTPs) and messages that encourage user-initiated interactions. Businesses rely heavily on OTPs for critical processes like onboarding, user logins, and password resets. In regions where SMS rates are high, fraudsters exploit this vulnerability by deploying bots to generate fake traffic, causing significant financial and operational harm.
The High Stakes for Telcos and Enterprises
Telcos have long relied on A2P SMS, especially for delivering one-time passwords, as a steady and dependable revenue stream. However, the rise of AIT fraud threatens to push enterprises toward alternative authentication methods, which may lack the broad accessibility and simplicity of SMS for all users. The widespread availability and ease of use of A2P SMS for two-factor authentication (2FA) are its greatest strengths, and losing this option would pose serious risks to account security and user convenience.

The Paradox of AIT: Everyone’s a Potential Beneficiary
The paradox of AIT is that, despite its significant costs, various players within the messaging ecosystem may derive some short-term benefits from it. While enterprises generally suffer as victims of AIT, certain entities exploit this fraudulent activity to artificially inflate user counts and demonstrate misleading growth metrics. However, these immediate gains come at the expense of the broader ecosystem, causing long-term damage. The consequences include the proliferation of fake A2P SMS traffic, financial losses for enterprises, reputational harm to telcos, and an overall erosion of trust in SMS as a reliable and secure channel for business messaging.

Best Practices to Prevent AIT
Preventing AIT can be challenging but not impossible, and each of the main affected parties should adopt tailored strategies to combat it:
• For Telcos: Deploying advanced traffic analysis and filtering technologies allows telcos to distinguish legitimate user activity from fraudulent behavior effectively. Selecting trusted partners and implementing robust security measures—such as SMS Firewalls—are essential for monitoring network traffic, identifying anomalies, and responding swiftly to maintain the integrity of their services.
• For OTTs (Over-The-Top Service Providers): OTTs can play a vital role in combating AIT by implementing strong encryption and authentication mechanisms to protect user accounts and data from unauthorized access. Additionally, restricting suspicious IP addresses and enhancing CAPTCHA challenges help in detecting and blocking automated bot activities.
The Call for Collective Action
To combat the rising threat of AIT, it is imperative that telcos, OTTs, aggregators, communication providers, and enterprises work together closely. Protecting customers and businesses from fraud and abuse, as well as securing the entire business messaging ecosystem, is a shared responsibility. This collective effort is crucial to rebuilding trust and ensuring the integrity of the digital messaging landscape.

Creating a Safer Messaging Ecosystem Together
In conclusion, maintaining A2P SMS revenues requires unified and proactive efforts. Telcos must carefully manage price inflation and collaborate closely with businesses and aggregators to implement effective solutions that prevent AIT while preserving trust and security within the communication industry. OTTs, by leveraging exclusive partnerships with MNOs’ aggregators and potentially limiting the aggregator chain, can play a pivotal role in more effectively containing AIT. Failure to address these challenges risks eroding credibility and driving messaging use cases to alternative channels. Monty Mobile is leading this crucial effort, committed to securing the messaging ecosystem and ensuring its reliability for all stakeholders.

If there is a day in the year that retailers need to fire up all their engines and gear up for the grand spectacle, it’s Black Friday. The excitement and anticipation are evident as businesses prepare for the rush of eager shoppers. However, in this era where the lines between in-store and online shopping have blurred, successful Black Friday campaigns require more than just door-busting deals. Here’s where Robusst Communication Platform (RCP) comes in!

Why Omnichannel Strategies Matter, Especially on Black Friday
In a world where consumers seamlessly switch between online research and in-store purchases, the traditional view of Black Friday as merely an in-store shopping frenzy is no longer accurate. The modern shopper’s journey is a complex mix of online research, in-store browsing, and digital purchases, and retailers who fail to adapt risk missing out on a significant portion of potential sales.
That’s where omnichannel marketing strategies come into play. An omnichannel approach doesn’t see in-person and online shopping as separate experiences but as intertwined aspects of the customer journey. It allows retailers to gather valuable data from every customer touchpoint and use that information to deliver a more personalized shopping experience—boosting loyalty, increasing conversions, and maximizing Black Friday success.
Winning Black Friday with MCP

Seamless Customer Service
On Black Friday, every second counts—and customers expect instant support. With Robusst Communication Platform (RCP), your support channels (phone, email, chatbots) are unified into a single, connected interface. This enables agents to view a customer’s complete interaction history in real time, resolving issues swiftly without transferring them across departments. The result? Faster resolutions, fewer frustrations, and happier shoppers.

Drive Sales Through Reliable Data
Black Friday success hinges on actionable insights. RCP unlocks this by capturing and analyzing cross-channel data, enabling hyper-personalized offers tailored to each customer’s behavior, preferences, and purchase history. Whether it’s offering a loyalty bonus or suggesting relevant add-ons, RCP empowers retailers to deliver the right message at the right time—boosting conversions and creating deeper customer engagement.

Timely Shipping Notifications
Order confirmation is just the beginning. With RCP, you can send timely, automated shipping updates via SMS, email, or app notifications—based on customer preference. This proactive approach reduces anxiety, builds trust, and enhances the post-purchase experience, leading to fewer order inquiries and higher satisfaction.

Offering Customers Greater Flexibility
Flexibility isn’t just appreciated—it’s expected during Black Friday. Robusst Communication Platform (RCP) makes this possible with features like Buy Online, Pick Up In-Store (BOPIS), bridging digital convenience with physical store immediacy. This not only slashes shipping costs but also delivers a smoother, more gratifying shopping experience. By giving customers control over how they shop and receive their products, you build trust and satisfaction—key drivers of long-term loyalty.

Engaging Cart Abandonment and Browser Notifications
Shoppers are easily distracted—but RCP helps bring them back. With real-time cart abandonment notifications, RCP gently nudges customers to complete their purchase through pop-ups or messages triggered across platforms.
And for visitors who browse without converting, browser-based engagement tools keep your brand top-of-mind. Push notifications serve as timely reminders of limited-time Black Friday deals, encouraging them to return and explore further.

Implementing Monty Communication Platform
In today’s dynamic retail landscape, Black Friday isn’t just a sale—it’s a strategic moment to stand out. With Robusst Communication Platform (RCP), you’re not just offering discounts—you’re delivering exceptional, personalized, and memorable shopping experiences that keep customers coming back long after the deals are gone.
RCP empowers you to seamlessly connect with customers across channels, provide real-time support, automate marketing workflows, and personalize every interaction based on actionable insights. Whether it’s simplifying BOPIS, managing high-volume inquiries, or sending timely offers, RCP integrates smoothly into your ecosystem—amplifying what you already do best.

The holiday season is approaching, and for retailers, it’s the most wonderful time of the year—both in terms of festive cheer and sales opportunities. As we gear up for the Christmas rush, let’s delve into why an omnichannel strategy is the secret ingredient to stand out in the holiday retail hustle and bustle.

Why Omnichannel?
The retail landscape is evolving, and the holiday season presents unique challenges and opportunities. With over 20% of annual sales up for grabs during Christmas, retailers need more than just brick-and-mortar presence and online deals. This is where omnichannel comes in—a customer-centric approach that seamlessly integrates physical and digital channels.
Many retailers still grapple with slow in-store service, limited brand visibility beyond physical stores, and a lack of crucial consumer insights. The key is to move beyond basic business models and embrace strategies that foster customer loyalty and brand growth.

Omnichannel Strategies for the Holiday Season
As the Christmas shopping season unfolds, retailers must prepare for diverse scenarios. Whether stores face temporary closures or reduced capacity, omnichannel strategies are crucial.

Diversify Sales Channels
Use eCommerce tools on social media platforms to increase sales. Direct traffic to your website, product pages, or enable direct purchases on social media. With 90% of consumers buying from brands they follow on social media, these channels can be a game-changer.

Personalization Across Channels
Omnichannel personalization gives your brand a competitive edge. By capturing customer touchpoints, businesses can strategically segment customers based on a variety of factors such as interests, age, gender, location, and more.

Offer Self-Service
Embark on a customer service journey of simplicity and sophistication. Our AI chatbot, armed with intuitive predefined templates, transforms assistance into an effortlessly enjoyable experience.

Leverage Real-time Analytics
Unlock the power of real-time customer data for personalized recommendations, special offers, and increased cross-sell and up-sell opportunities. By understanding customer behaviour, you can cater to their evolving needs and enhance customer retention.

Why Robusst Communication Platform?
Robusst Communication Platform stands as your partner in navigating the complexities of the holiday season. From seamless integration to personalized communication across channels, RCP empowers retailers to create memorable experiences and stay ahead in a competitive market.
This holiday season, let’s embrace the magic of omnichannel retail with Robusst Communication Platform. Elevate your strategy, connect with customers, and make this festive season unforgettable.
Ready to embark on a journey of retail excellence? Explore Robusst Communication Platform today. Contact us for a demo and discover how RCP can transform your holiday campaigns. Don’t just celebrate the holidays; celebrate success with Robusst Communication Platform!

When it comes to mobile connectivity, embedded SIM (eSIM) technology has emerged as a transformative force, reshaping the dynamics of the telecommunications industry. Today, eSIM has a pivotal role in the Business-to-Business (B2B) sphere, addressing the challenges faced by Mobile Network Operators (MNOs) and bringing game-changing benefits to the table.

Challenges Faced by MNOs Without eSIM: A Global Perspective
Africa: Bridging Connectivity Gaps
In Africa, where eSIM adoption by Telcos stands at 42%, the urgency to bridge connectivity gaps becomes evident. With 58% of operators yet to offer eSIM, MNOs find themselves constrained, unable to provide seamless and flexible services that are crucial for digital inclusion in this vibrant continent.

Asia: Adapting to Tech-Centric Consumer Needs
The technologically advanced landscape of Asia, boasting a 76% eSIM adoption rate by telcos, places significant importance on eSIM. However, the 24% of operators not offering eSIM face challenges in meeting the dynamic needs of tech-savvy consumers, hindering their capacity to stay competitive in this rapidly evolving market.

America: Navigating Competitive Markets
In the competitive markets of the Americas, where eSIM adoption is at 56%, MNOs grapple with the need to distinguish their offerings. With 44% of operators not yet on board with eSIM, they face limitations in providing cutting-edge services, impacting their competitiveness in a tech-driven consumer environment.

Europe: Striving for Seamless Roaming Experiences
Europe, with a robust eSIM adoption of 78%, highlights the need for seamless roaming experiences. However, the 22% of operators not offering eSIM find it challenging to facilitate enhanced connectivity across borders, limiting their ability to meet the evolving demands of connected users.

eSIM Technology: Revolutionizing Mobile Connectivity
Understanding eSIM Technology
At its core, eSIM (embedded Subscriber Identity Module) eliminates the need for physical SIM cards, paving the way for a more streamlined and flexible approach to mobile connectivity. The eSIM is embedded directly into the device, allowing users to switch between carriers and profiles effortlessly.

Benefits for Mobile Operators
• Enhanced Flexibility: eSIM empowers MNOs with the ability to remotely provision and manage subscriber profiles, providing unparalleled flexibility in offering tailored services.
• Reduced Logistics Overheads: The elimination of physical SIM cards translates to reduced logistics and distribution costs for MNOs, streamlining operational processes.
• Global Roaming Simplified: eSIM facilitates seamless global roaming experiences for users, enabling MNOs to deliver a more satisfying and borderless connectivity experience.

eSIM technology significantly enhances user satisfaction for MNOs by:
Simplifying Onboarding: With eSIM, the onboarding process becomes seamless, allowing users to activate services and switch carriers without the need for physical SIM card swaps.
Enabling Remote Management: MNOs can remotely manage and update eSIM profiles, ensuring that users have access to the latest services and offerings.
Facilitating Device Ecosystem Integration: eSIM promotes the integration of a diverse range of devices into the MNO ecosystem, expanding the scope of services offered to users.

Robusst to the Rescue
Robusst’s eSIM Consumer Platform emerges as a cutting-edge solution, exemplifying innovation and efficiency in the realm of mobile connectivity. This platform redefines the user experience by eliminating the need for physical SIM cards, allowing seamless provisioning and management of subscriber profiles. With Robusst’s eSIM Consumer Platform, subscribers gain unprecedented flexibility, enabling them to switch between carriers and profiles effortlessly. The elimination of logistical challenges associated with physical SIM cards streamlines operational processes for mobile operators, reducing costs and enhancing service delivery. This platform not only simplifies onboarding but also facilitates remote management of eSIM profiles, ensuring subscribers have access to the latest services and offerings. Embracing Robusst’s eSIM Consumer Platform signifies a transformative shift towards a borderless, user-centric mobile experience, where connectivity is agile, efficient, and tailored to the dynamic needs of the modern digital consumer.

Navigating the Future with eSIM
In conclusion, the adoption of eSIM technology stands as a crucial necessity for MNOs globally. The challenges faced by those without eSIM are compelling reasons for industry players to embrace this revolutionary technology. As eSIM continues to redefine the landscape of mobile connectivity, MNOs leveraging its benefits are well-positioned to navigate the future, offering enhanced services and experiences to their customers in the interconnected world of telecommunications.