As an integral part of Digital Transformation, data analytics has become a “must-have” for MNOs today. However, MNOs find it quite challenging to get the most out of their huge amounts of data and use it to its fullest advantage. Here comes AI-powered Analytics as a crucial tool to help MNOs improve their operations, reduce churn, and drive new revenue streams.
When Data Analytics meets AI
AI analytics is a type of business intelligence that uses machine learning to discover patterns and relationships in data, automating much of the work that a data analyst would do. The aim is not to replace the analyst but to improve the speed, scalability, and granularity of data analysis. The use of machine learning algorithms in AI analytics enables constant monitoring and analysis of large amounts of data. Advances in AI and machine learning have necessitated the development of solutions like Omni-VAS, which automates and enhances the entire data analytics process and revolutionizes the speed and efficiency of knowledge generation from data.
Robusst’s Omni-VAS
Get ready to step into a smarter world! Our OMNI VAS is an AI-based platform that leverages big data analytics, machine learning, and deep learning. It aims at increasing Mobile Operators’ revenues and service uptake and draws optimized decisions about any addressed challenge or opportunity.
From 24/7 Smart Customer Support & Smart Sales to a Smart Analytical Dashboard, Churn Management, Credit Scoring Automation, and finally, Content Curation, we have it all!
24/7 Smart Customer Support
In today’s fast-paced digital transformation era, customer satisfaction and engagement have become critical pillars for business success. Advanced AI technologies—including intelligent chatbots, smart search engines, and sophisticated sentiment analysis tools—empower businesses to offer truly 24-hour smart customer support that not only elevates the customer experience but also streamlines every interaction. With Robusst’s Omni VAS platform, you gain access to these cutting-edge tools to deliver seamless, round-the-clock customer service. The AI-driven chatbot intelligently manages routine queries with a natural, human-like conversational style, while proactively upselling and cross-selling relevant products. It also enhances security by detecting fraudulent activities in real time. Alongside smart search capabilities and deep sentiment analysis, the platform instantly uncovers valuable insights from customer feedback, enabling continuous service improvement and stronger customer relationships.
Round-the-clock Smart Sales
To remain competitive in today’s telecom landscape, operators must adopt a holistic approach to evaluating individual subscribers based on their overall profitability. The key to achieving this lies in implementing an Intelligent Customer Value Management System (ICVMS), which empowers you to assess the true value of each customer and uncover new revenue growth opportunities. Leveraging ICVMS, you can deploy a 24-hour smart sales engine that delivers personalized, real-time offers tailored to each customer’s unique needs, preferences, and behaviours. Additionally, ICVMS drives significant improvements in campaign management for telecom companies by enabling trigger-based marketing, predictive analytics, personalized recommendations, and effective upselling and cross-selling strategies.
Smart Analytical Dashboard
The Smart Analytical Dashboard is a powerful tool that offers comprehensive assessment and debugging capabilities for machine learning models. Through this dashboard, users can evaluate model performance, explore data, and uncover valuable insights via multiple interactive charts. It also provides model interpretability and what-if analysis, enabling you to make informed, data-driven decisions that boost revenue growth and enhance customer satisfaction. Additionally, the Smart Analytical Dashboard utilizes intelligent algorithms to transform collected data into actionable information, delivering critical insights across subscribers, services, usage, multimedia content, revenue, coverage, spread, incremental performance, marketing, and more.
Churn Management
Churn management is critical for MNOs to retain high-value customers and maintain a strong financial position. Leveraging AI solutions allows you to accurately predict churn tendencies and identify potential churners, enabling proactive measures to retain these customers. By analysing the underlying causes of churn, you can tailor personalized offers that enhance customer satisfaction and loyalty. AI-driven churn management addresses challenges such as increasing churn rates, unpredictable customer lifetime value, declining ARPU, heightened competition, loyalty issues, and low customer satisfaction. In summary, implementing AI solutions for churn management is essential for MNOs aiming to retain their customer base and sustain a competitive advantage in the industry.
AI-Based Customer Profiling
Robusst’s AI-powered Lending platform is an innovative solution that aims to maximize revenue-generating actions within your networks. This lending solution offers credit scoring automation, which enables MNOs to accurately determine the right amount of credit to lend to subscribers in need. The platform is empowered by AI that leverages Big Data, allowing you to undertake sophisticated calculations and obtain accurate results with a minimum error margin. The AI-powered customer profiling solution analyzes data in real-time for more accurate scoring and profiling, reducing therefore the time and risks associated with traditional lending methods.
Content Curation
Prepare to leverage AI-powered technologies to efficiently curate relevant service content and personalize VAS services for your users. AI-based solutions can be used to create, produce, and consume audiovisual content, optimizing the entire content lifecycle. The Smart Content Curation Solution is a powerful tool that uses AI algorithms to analyse user preferences and interests and generate relevant content, such as news, sports, and weather updates, that are tailored to individual users. Therefore, personalizing your VAS services can improve user engagement and satisfaction, leading to increased revenue and customer loyalty.
Propel your business with Omni-VAS today!
In conclusion, the use of AI technologies in the mobile industry is increasingly popular as it provides numerous benefits to mobile network operators. AI-powered solutions offer 24/7 smart customer support, intelligent campaign management, around-the-clock smart churn management, and AI-based lending services with minimum error margins. Therefore, AI adoption is vital for MNOs to remain competitive in the evolving mobile industry.
Step into a smarter world and be part of it with Omni VAS!