For years, Robusst has been a trailblazer in the telecom industry, introducing innovative products and services that have raised the bar for excellence. With a strong legacy of pioneering solutions, Robusst continues to drive the telecom sector forward. Our latest breakthrough, Omni-VAS, exemplifies our dedication to delivering cutting-edge technology and superior services to our clients.
This Artificial Intelligence (AI)-powered solution is poised to revolutionize how Mobile Network Operators (MNOs) engage with their customers. Omni-VAS is an all-in-one platform that simplifies the management of MNO offerings by automating entire processes, enabling seamless service optimization. From subscription management to content delivery, Omni-VAS streamlines every stage, allowing MNOs to concentrate on their core business. Designed to reduce operational costs, boost revenue, and enhance the customer experience, this state-of-the-art product sets a new standard for telecom solutions.
A standout feature of Omni-VAS is its 24-hour smart sales capability. Leveraging AI algorithms, it analyzes customer behaviour to deliver personalized service recommendations tailored to individual preferences. This intelligent sales approach ensures customers receive offers that truly interest them, resulting in higher conversion rates and greater customer satisfaction.
The Competitive Edge: eCVM
As the telecom landscape rapidly evolves, competition among operators intensifies every day. In this dynamic environment, operators are not only striving to increase market share but are also focusing on maximizing the value of each individual customer. The key to success lies in adopting a holistic approach—evaluating each subscriber’s overall profitability both in the present and for the future.
Harnessing the power of intelligent Customer Value Management (eCVM), which integrates advanced Data Analytics and Artificial Intelligence, telecom companies have tremendous potential to optimize their campaign management efforts. By leveraging techniques such as Trigger-Based Marketing, Predictive Analytics, Personalized Recommendations, Upselling, and Cross-Selling, operators can precisely target the right customer, at the right moment, with the most relevant offer.
With solutions like Omni-VAS, telecom companies can revolutionize their customer engagement strategies and drive sustained profitability, securing long-term success in an increasingly competitive market.
Let’s Talk Your Language
Nathan Joe is a high-value customer of a Mobile Network Operator (MNO) that has implemented an Intelligent Customer Value Management System powered by Omni-VAS. With an average monthly spend of $20 and an average top-up of $10, Nathan is a key contributor to the MNO’s profitability.
Thanks to the intelligent 24-hour smart sales feature of Omni-VAS, Nathan is instantly recognized as a high-value customer based on a variety of data points, including his income, account history, and the types of products or services he uses. This enables the MNO to target Nathan effectively with personalized offers tailored to his usage patterns.
For example, when Nathan is about to make a purchase, he may receive an offer to buy an additional product (cross-sell) or upgrade to a higher-tier product (upsell). Additionally, on the 18th of each month, when AI-driven analytics predict that Nathan’s usage is about to peak, he is sent an offer to recharge with bonus credits—whether that’s extra voice minutes or data—based on the optimal offer identified by the data analytics models.
This targeted approach ensures that Nathan is only presented with services that genuinely interest him, which not only boosts revenue and profit margins but also enhances customer satisfaction.
Moreover, by leveraging the holistic evaluation capabilities of the intelligent Customer Value Management (eCVM) system, you can continuously optimize Nathan’s overall profitability both now and in the future. This empowers the MNO to identify and act on upselling and cross-selling opportunities, creating a win-win situation for both the business and Nathan Joe.
Staying Ahead of the Game
The 24-hour smart sales feature offers a suite of transformative use cases that redefine how Mobile Network Operators (MNOs) engage with their customers.
The first is the Next-Best Offer, which prioritizes offers based on a customer’s historical and recent usage, spending behavior, and recent interactions. This advanced personalization enables you to target customers with offers they are most likely to accept, thereby increasing conversion rates, driving growth, and boosting profit margins.
Building on this, the Automated Next-Best Offer Engine delivers a fully automated offer assignment process, enhancing control over the offering workflow across multiple sales channels. This ensures the right services reach the right customers at the right time, maximizing campaign effectiveness while elevating customer satisfaction.
Secondly, the Campaign Monitoring solution provides comprehensive reporting and analysis to measure the effectiveness of each campaign. By leveraging a wide range of sales and marketing key performance indicators (KPIs), you can closely track campaign success and use data-driven insights to continually optimize marketing efforts for maximum impact, profitability, and improved customer retention.
Additionally, the platform offers a Predictive Modelling solution tailored for Network Portability and Churn Management. This powerful tool helps identify customers likely to churn and enables timely, personalized interventions to encourage contract renewals. By proactively targeting at-risk customers with relevant offers, you can significantly enhance retention and reduce churn rates.
Finally, the 24-hour smart sales feature intelligently selects the Most Appropriate Communication Channel for each customer. Utilizing both internal and external data, it analyses which channels perform best for different customer segments. This ensures your outreach is highly effective, improving customer engagement, enhancing the overall experience, and ultimately increasing profitability.
Now let’s Move to Predictive Analytics
Omni-VAS, powered by Robusst, offers a robust suite of advanced analytics tools designed to empower Mobile Network Operators (MNOs) with data-driven insights that drive smarter decision-making and maintain a competitive edge.
The Predictive Analytics capability enables simulation of future scenarios and trend forecasting, equipping MNOs to make proactive, business-oriented decisions with confidence. Complementing this, predictive Data Mining provides a deep understanding of customer behaviour, revealing actionable insights to reduce churn and enhance customer loyalty.
The Churn Prediction model allows you to accurately identify customers at risk of leaving and implement timely retention strategies. Meanwhile, Real-time Personalization delivers tailored and optimized messaging across multiple communication channels, integrating intelligent smart scripts that enhance customer interactions. Together, these features significantly elevate the overall customer experience and boost retention rates.
Unlocking Customer Insights
When it comes to customer profiling and scoring, Omni-VAS by Robusst empowers MNOs with advanced Multicriteria and Micro-Segmentation capabilities. These tools enable operators to define highly targeted customer groups based on a wide range of parameters such as customer value, usage behavior, ARPU (Average Revenue Per User), data and voice consumption, revenue contribution, network experience, and even precise geo-location data.
Additionally, the built-in Scoring Model delivers deep insights into key business aspects like bad debt probability, credit risk assessment, and handset financing approval. This allows MNOs to fine-tune customer strategies and deliver personalized services that align with individual profiles.
With such granular customer intelligence, you can not only elevate customer satisfaction but also optimize product offerings, reduce risk, and maximize overall profitability.
It All Comes with a Smart Analytical Dashboard
The Smart Analytical Dashboard provides a comprehensive view of data to support informed and data-driven decision-making. It enables the evaluation of model performance, data exploration, model interpretability, and what-if analysis, with insight discovery facilitated through multiple charts. Intelligent algorithms analyze data to generate usable information. The dashboard is highly customizable, with support for customized dashboards and reports, multi-dashboards, and mobile interfaces. Conversion tracking provides real-time monitoring of campaigns and offer performance. Data visualization offers KPI tracking for CVM and customer base metrics. Campaign operation and performance reporting offer detailed insights into campaign progress, success, and revenue generation, while interactive reports enable the operations team to perform data discovery and analysis. In conclusion, the smart analytical dashboard empowers you to make informed data-driven decisions and optimize your campaigns through real-time tracking, customizable reports, and interactive data visualization.
Unleash Your Full Potential with Omni-VAS
Omni-VAS 24h Smart Sales powered with AI, provide a comprehensive solution for MNOs to boost revenue, growth, and profitability potential by addressing customer acquisition, retention, and value-increasing activities. This is done through targeted services, increased revenue, and improved customer loyalty. It allows you to differentiate yourself from rivals by creating personalized offers and campaigns, while encouraging subscribers to upgrade their subscriptions or purchase additional products, resulting in a more durable customer experience.
With the power of Omni-VAS, you can finally say goodbye to the guessing game and hello to data-driven decisions! Ultimately leading to happier customers, increased revenues, and a future that’s 1000% more profitable than the past!